The client ask was to create a masking campaign for commuters of the Chicago area transit system as the Covid restrictions began to ease. To get eyes on this campaign and butts in seats, we created these fun and eye-catching illustrations!
Team: Bernie and Nolan
Shop: Res Publica
Illustrator: Nolan
Ever since it was first uttered from Guy’s mouth, Flavortown has been a mythical land everyone has wanted to visit. A place that holds the comfort of the diners Guy visits and the fascination of his unique personality.
Rooted in adventure we embrace nostalgia with mid-century shapes and prepare ourselves for the wonder of the unexpected that Downtown Flavortown offers.
Team: Chris, Kat and Nolan
Shop: Instagators
illustrator: Nolan
The client ask was to create a kit to help get Powerade into retailers leading up/during the FIFA tournament and make it ownable. Our solution was to own the moment before “the moment”. Introducing “The Pause”, that moment before that major act of doing something huge.
This was also huge for me as I risked my life taking in-store pictures for the project. I’m pretty sure I could have challenged Usain Bolt in the 100 meter running out of the stores.
Team: Kari, Dana, Matt and Nolan
Shop: Arc Worldwide
Recognizing a shift in the male grooming marketplace, Gillette wanted to launch a brand-new line of better-for-you, ingredient driven personal care products. Following the successful brand identity refresh for Clear Gel & Invisible Spray, P&G again reached out to Love & The Machine to help concept and create this new product category for Gillette. It was important to strike a balance between incorporating and building on key brand equity, while simultaneously announcing a new, innovative, ingredient driven line.
Meet Hydra Gel
Team: Lauren, Dave, Amy, Dan & Nolan
Shop: Love & The Machine
illustrator: Nolan
The 20-year old, purpose-built education and training company LCW (formerly Language and Culture Worldwide) requested a brand refresh built to represent their contemporary global presence in cultural competence, diversity, equity and inclusion – balancing heritage and professionalism with an approachable, energetic future that flexes to the environment with bright optimism.
Team: Brendan and Nolan
Client: LCW
Background: A group of MillerCoors veterans brewed a special military beer named “Blue Moon Salutes All,” (a pale ale made with liberty and warrior hops) to not only drive on-premise traffic, but to forge a stronger and genuine connection with the local community–specifically with active and veteran military. The client asked us to really convey the inspiration behind the beer, which is “beer brewed by veterans, for veterans.”
Result: Created a message that brings out the pride from serving and acknowledging their bravery, while incorporating familiar military elements that celebrate all five branches, visually.
Team: Justin, Cristin and Nolan
Shop: Arc Worldwide
Objective: Develop a seasonal in-store signage campaign that leverages the Universal Pictures movie HOP and supports various departments at Walmart.
Idea: Walmart is Easter Town, a rustic town that E.B. and his friends live and have adventures in.
Result: We transformed Walmart stores into Easter Town, the Easter shopping destination for Moms.
Team: Eing, Pam, Kristal, Richard, Lilia, Bill and Nolan
Shop: Leo Burnett
background:
“it’s all in our name. the word “sovereignty” refers to the power that people have to govern themselves. to us, “sovereignty” speaks to the power our products give you to take command of your own mind and body. by helping you regain and maintain a better balanced life, sovereignty daily supplements put you in control of your individual health and wellness so you can achieve your highest sense of self.” the original brand identity did not reflect this position.
idea:
create a brand that is authentic, natural, balanced and in control. the name/wordmark becomes a statement that supports wellness and freedom, as well as messages that are conversational. the logo instils simplicity and balance.
team: lynn, brendan, michelle and nolan
client: sovereignty
The client ask was to create an engagement strategy for the Essence Festival of Culture, an event held in New Orleans. This is the after party called "Coca Cola After Dark" set in the French Quarter. This is only one of many venues throughout event. Our approach was to celebrate our woman and treat her as the queen that she is by creating visual cues that made her feel like royalty. By doing this we ensured that our communication and visual elements resonated with “Her” – the African American woman. Additionally, our experiential strategy immersed her in a culturally significant, impactful, and memorable experiences.
Team: Yirayah, Stanley, Emilio and Nolan
Shop: UWG