How do we keep mom sweet on Pop-tarts? By creating fun games featuring Pop-tarts characters and assets that drive mom and kids to the brand site!

Team: Debbie and Nolan
Illustrator: Nolan

P&G came to us with a specific rebrand problem: how do we represent our Clear Gel product on pack and feature the form in a new and authentic way? With fresh eyes, our solution was pretty simple and clear. Print the label on clear plastic. Mic drop. Not so fast. Then we applied this treatment to a master brand approach, tying color to scent and shape to role. After this project our client gifted us the rest of the APDO forms, so we could help the brand get in the door at key big box retailers. And we smiled.

Team: Lauren, Nolan, Dan and Dave

Background:
Trying to remain relevant within a changing retail landscape, Avery seeks to forge more emotional relationships with their customers by shifting from a product orientation to a greater emphasis on benefit. This evolution will also help Avery differentiate itself further from product-focused competitors of all sizes.

Idea:
Reposition the brand as more than a label. By building in more technology and innovation, we have more features, more benefits and more value to put our customers first. Avery is More Than A Label. To support this strategy and make it ownable, we utilized the actual products to deliver the message in an authentic and concise way.

Team: Dan, Michal, Amy and Nolan

You may know our name, but you don’t know all we’re capable of, yet. We’re Avery Industrial and we’re here to work. We’ve applied decades of experience and expertise in adhesives to create a durable industrial product line that delivers everything you need, and nothing you don’t.

Avery Industrial’s “Here To Work” campaign builds awareness for the newly revamped Avery sub-brand. It aims to put Avery Industrial on the consideration list for industrial customers. The following pages take you through the campaign’s colors, typography and visual elements, and provides guidance on how to use them.

Team: Michal, Dan, Amy and Nolan
Shop: OX
Client: Avery

How do we talk about a group of 5 supplements in ONE tv spot and NOT have it overwhelm the viewer, as well talk about each BENEFIT and say it’s NEW? You have to watch it to believe it.

Team: Brendan, Rob, Karl and Nolan

How do you create enthusiasm with pet parents without sacrificing nutrition that drives visible benefits? By creating a crave-worthy booster that supercharges your pet’s kibble!

Team: Brendan, Rob, Karl and Nolan