Objective: Develop a seasonal in-store signage campaign that leverages the Universal Pictures movie HOP and supports various departments at Walmart.

Idea: Walmart is Easter Town, a rustic town that E.B. and his friends live and have adventures in.

Result: We transformed Walmart stores into Easter Town, the Easter shopping destination for Moms.

Team: Eing, Pam, Kristal, Richard, Lilia, Bill and Nolan
Shop: Leo Burnett

this campaign was inspired by greeting cards, the simplest way of letting mom and dad know that they are appreciated. a partnership with American Greetings was suggested but not sure it was executed. thanks for visiting my site!

Team: Pam, Kristal, Richard, Lilia, Bill and Nolan
Shop: Leo Burnett
Illustrator: Nolan

we were tasked to create awareness near campuses, that walmart has everything students need to help make their transition from home to dorm easier. to do that we canvassed the areas and businesses around the school with media from OOH to flyers to achieve this.

Team: Pam, Kristal, Lilia, Charley and Nolan
Shop: Leo Burnett
Illustrator: Nolan

so, a group of restauranteurs call me up one sunday morning asking what i could do to help with a restaurant launch. in a week. i said probably not much. but, they were desperate and asked if we could meet at a starbucks that afternoon - they needed to create a brand identity in order to start to put the restaurant together. i gave in and said yes.

we agreed and started with who they are: Main Street Social is a fine-dining establishment offering riffs on classic Italian-Mediterranean fare, fine wines, and craft libations. Elegant, stylish indoor and outdoor dining.

we took this idea of fine wine, elegance and improvisation as the inspirations for the logo mark and mix that with rustic golds, ornate textures to create a modern and eclectic mediterranean feel.

Team: Duke and Nolan

Ever since it was first uttered from Guy’s mouth, Flavortown has been a mythical land everyone has wanted to visit. A place that holds the comfort of the diners Guy visits and the fascination of his unique personality.

Rooted in adventure we embrace nostalgia with mid-century shapes and prepare ourselves for the wonder of the unexpected that Downtown Flavortown offers.

Team: Chris, Kat and Nolan

To brand and differentiate Snap Kitchen, we had to own its inherent benefit - It was easy and fast. This was executed down the line.

Team: Brendan, Michelle and Nolan

Objective: Develop turnkey, cohesive and eye-catching POP kit to merchandise and launch the Asics GT Series shoe line across key retail channels.

Idea: The GT Series shoe can run on any surface, and for a long time, and you want everyone to know it. So let’s tap into Asics’ huge, loyal fan base who are young, active, connected and tech-savvy. Taking advantage of Asics’ Instagram page, utilize the photos uploaded by followers to create the retail displays.  

Team: Brian, Jeni, Paul, Shawn & Nolan

Objective: Develop turnkey, cohesive and eye-catching POP kit to merchandise and launch the Asics Super J33 shoe line across key retail channels.

Idea: The Super J is fast and light weight. So, leverage the light weight and innovative stability component to inform the design and structure of the displays. Utilize angled graphic assets and translucent material to create the idea of speed and lightness.

Team: Brian, Jeni, Paul, Shawn & Nolan
Shop: Leo Burnett
Illustrator: Nolan

I was asked to create the name and identity of an urban garden in the city of Chicago. Welcome to the Good Garden! Here we help sustain our neighborhood and our planet. We only use reclaimed everything, and everything in this garden is free to our neighbors.
We stand for everything good to help make everything great!