The client had a tough ask: Create a brochure to help shoppers in the market for new sinks. And more importantly, introduce the 6 S's of selection before getting one - Size, Shape, Structure, Substance, Strength and Sound. An ask like this usually ended up a convoluted mess in the design sense. So, we were determined to avoid that, making sure each spread was as clean and clear as possible. We utilized colors and iconography to organize the information and a grid pattern for easy reading.

Team: Tony, Jeremy and Nolan
Shop: Zeno
Illustrator: Nolan

Objective: Develop turnkey, cohesive and eye-catching POP kit to merchandise and launch the Asics Super J33 shoe line across key retail channels.

Idea: The Super J is fast and light weight. So, leverage the light weight and innovative stability component to inform the design and structure of the displays. Utilize angled graphic assets and translucent material to create the idea of speed and lightness.

Team: Brian, Jeni, Paul, Shawn & Nolan
Shop: Leo Burnett
Illustrator: Nolan

Powerful, heartstring-pulling, "we’re in this together" environmental print ads

Team: Zulema and Nolan
Shop: Dentsu McGarryBowen

Lunar New Year is big in China, as well as giving gifts to loved ones whom they been apart from during the year. Marlboro made sure they were a huge part of it and asked us to come up with a promotion to make Marlboro top of mind as people were traveling through airports heading to their home provinces.

Team: Susan and Nolan
Shop: UWG
Illustrator: Nolan

The client asked us to come up with a way to help the product stand out from a sea of packs as well as make it ownable. We went back to the pack to get our inspiration and pulled the leather texture and went with white to make it pop.

Team: Emilio, Matt and Nolan
Shop: UWG