Team: Javier, Bernie and Nolan

The Problem: An increasing number of people aged 50+ struggle with loneliness.

The Mission: Fight loneliness through togetherness.

The Vision: Enable people 50+ to safely engage & easily grow their real-world support systems.

Team: Richard, Justin and Nolan
Client: Renew Social
Illustrator: Nolan

Team: Carlos, Bernie and Nolan
Shop: Res Publica
Illustrator: Nolan

Background:
“IT’S ALL IN OUR NAME. THE WORD “SOVEREIGNTY” REFERS TO THE POWER THAT PEOPLE HAVE TO GOVERN THEMSELVES. TO US, “SOVEREIGNTY” SPEAKS TO THE POWER OUR PRODUCTS GIVE YOU TO TAKE COMMAND OF YOUR OWN MIND AND BODY. BY HELPING YOU REGAIN AND MAINTAIN A BETTER BALANCED LIFE, SOVEREIGNTY DAILY SUPPLEMENTS PUT YOU IN CONTROL OF YOUR INDIVIDUAL HEALTH AND WELLNESS SO YOU CAN ACHIEVE YOUR HIGHEST SENSE OF SELF.” The original brand identity did not reflect this position.

Idea:
Create a brand that is authentic, natural, balanced and in control. The name/wordmark becomes a statement that supports wellness, as well as messages that are conversational. The logo instils simplicity and balance.

Team: Lynn, Brendan, Michelle and Nolan