Team: Javier, Bernie and Nolan
The Problem: An increasing number of people aged 50+ struggle with loneliness.
The Mission: Fight loneliness through togetherness.
The Vision: Enable people 50+ to safely engage & easily grow their real-world support systems.
Team: Richard, Justin and Nolan
Client: Renew Social
Illustrator: Nolan
Team: Carlos, Bernie and Nolan
Shop: Res Publica
Illustrator: Nolan
OPPORTUNITY / PROBLEM:
After an initial soft product launch achieved very little traction, a client that’s a leader in the phytonutrition field approached us to help fix the problem, improve their branding and re-launch their first B To C product.
KEY DISCOVERY / STRATEGY:
Having always been a B to B company, our client didn’t know how to reach and build a relationship with consumers. Knowing athletes listen/reco to other athletes, we would take a grassroots approach. Digging deeper and finding out the client intended to launch other products in this category, we suggested they take a step back and approach this launch from a master brand versus a product approach.
RESPONSE / RESULTS:
The new packaging and product campaign launched in July 2017 and on Day 1 had the largest singular day of sales in company history. We took a grassroots approach at connecting with our athlete - at races and on the road. We created an entire master brand for them as well as the visual identity for the first product. We helped simplify the packaging and composed clear messaging, balancing the purpose of the design while still nodding to the master brand. Additionally, a 90 second online commercial we created has over 40k unpromoted views.
Team: Dave, Dan and Nolan
Background:
“IT’S ALL IN OUR NAME. THE WORD “SOVEREIGNTY” REFERS TO THE POWER THAT PEOPLE HAVE TO GOVERN THEMSELVES. TO US, “SOVEREIGNTY” SPEAKS TO THE POWER OUR PRODUCTS GIVE YOU TO TAKE COMMAND OF YOUR OWN MIND AND BODY. BY HELPING YOU REGAIN AND MAINTAIN A BETTER BALANCED LIFE, SOVEREIGNTY DAILY SUPPLEMENTS PUT YOU IN CONTROL OF YOUR INDIVIDUAL HEALTH AND WELLNESS SO YOU CAN ACHIEVE YOUR HIGHEST SENSE OF SELF.” The original brand identity did not reflect this position.
Idea:
Create a brand that is authentic, natural, balanced and in control. The name/wordmark becomes a statement that supports wellness, as well as messages that are conversational. The logo instils simplicity and balance.
Team: Lynn, Brendan, Michelle and Nolan