we took the opportunity to feature Luke in an honest and authentic way versus staged moments and poses that are traditionally used in partnerships like this. creative utilized real moments before and during a show.

Team: Liz and Nolan
Shop: Integer
Client: MolsoonCoors

Objective: Apply the new brand look to retail programs/kits and reinforce the cold of the Rockies.

Result: We rocked the program with no photoshoot. Just clever and smart usage of the existing assets. We created visuals and elements that were considered best-in-class by the client and programs that sold on-premise tools through the roof. Can you imagine a tool that sold 3900% above forecast???

Team: Paul, Kristy Jean, Grady, Kos and Nolan
Shop: Integer
Client: MolsonCoors

Objective: Launch Wicked Apple alongside the flagship Redd’s Apple Ale. Determine how Wicked can live alongside Redd’s at retail. Establish Wicked’s tone and voice through thematic POS based on packaging equities. Highlight Wicked’s flavor and refreshment at 8% ABV.

Idea: Highlight Wicked’s flavor and high ABV to differentiate it from Redd’s Apple Ale. It is the mischief seeker and is ever the instigator of a good time. Wicked is the apple that bites back. This message was executed below the line and has helped in establishing the tone of the brand and sucessfully launching the product and flavor extensions.

Team: Krishna, Jacob, Sarah Jane, Tracy and Nolan
Shop: Integer
Client: MolsonCoors

America has always been a land of makers who rose at dawn, rolled up their sleeves and brought new wonders into the world. The boxcar was the vessel that brought bourbon and new curiosities to towns in the nineteenth century. So we leveraged its legendary spirit by creating an interconnected network of experiences that brought each bourbon to life. Powered by four of the industry's best known and pioneering brands – Jim Beam, Maker's Mark, Knob Creek and Basil Hayden's – the Bourbon Legends Boxcar Tour traveled to four U.S. cities in 2018, offering bourbon fans, both new and seasoned, the opportunity to explore the unique stories, distilleries, people and tastes that have shaped the modern era of bourbon.

The Boo Moment: My copy partner and i didn’t get to execute the experience. But that’s ok, the team executed our vision and crushed it. it looks amaziiiiiiiing!

Team: Abi, Stu, Dave and Nolan
Shop: Geometry

The Coors Light Made to Chill campaign was brought down to a local level and expanded in various markets. This one, Tennessee, we tapped into local insights to connect with the people in the region. This program included out-of-home, retail and on-premise POS and merchandise.