The client requested bringing some of the TV properties into retail, knowing it was gonna be a challenge mixing TV and Retail assets. By matching the characters to offerings, we were able to create curiosity and impact at the point of purchase, succeeding beyond client expectations.
Team: Kathy, John and Nolan
Shop: Arc Worldwide
Client: Comcast
We were tasked to develop a holiday retail campaign to launch the Nintendo 3DS XL handheld, led by the software title Paper Mario: Sticker Star. Creatively, we took the opportunity to play up the essence of the game, and decided that the displays should look like giant stickers to help create awareness and lead to purchase.
The program sold into the major retailers and led to a successful holiday for the client.
Team: Rex, Nicole, Sarah, Shawn and Nolan
Illustrator: Nolan
Shop: Leo Burnett
Client: Nintendo
Team: Rex, Nicole, Sarah, Shawn and Nolan
Shop: Leo Burnett
Client: Nintendo
This was the inaugural retail project for Leo Burnett, which lead to being awarded more titles and categories for the agency.
Team: Rex, Nicole, Sarah, Shawn and Nolan
Illustrator: Nolan
Shop: Leo Burnett
Client: Nintendo
