The client requested bringing some of the TV properties into retail, knowing it was gonna be a challenge mixing TV and Retail assets. By matching the characters to offerings, we were able to create curiosity and impact at the point of purchase, succeeding beyond client expectations.
Team: Kathy, John and Nolan
we were tasked to develop a holiday retail campaign to launch the nintendo 3ds XL handheld, led by the software title paper mario: sticker star. so, we took the opportunity to utilize the essence of the game, and decided that the displays should look like giant stickers to help create awareness and purchase.
Team: Rex, Nicole, Brad, Shawn and Nolan
Team: Rex, Nicole, Sarah, Shawn and Nolan