Halisi is one of the most meaningful brands I've worked on because I helped build it from the ground up—from naming the brand to creating its visual identity, packaging, and voice. As co-creative director and designer, we shaped every touchpoint to reflect a premium brand rooted in authenticity, ambition, and the richness of the African Diaspora. More than a luxury spirit, Halisi celebrates the creators, dreamers, and doers who earn their success, embodying the belief that the best things in life are earned.

ROLE: CREATIVE & DESIGN DIRECTION

TEAM: CONTENDER - ROB CLIFTON & CHRISTIAN MAY

CLIENT: HALISI