Formeta Dental is positioned as a premium yet accessible brand designed to elevate the entire dental 3D metal-printing experience through precision, domestic reliability, and flexible solutions—brought to life through a bold visual identity, a refined navy and red palette, geometric patterning, and a confident yet welcoming tone of voice, all aligned with its mission and its tagline, Formed to Transform

In my role as art director and designer, I defined this look and feel for the U.S. launch, creating the full identity system—from logo usage, typography, and color strategy to brand voice and applications across digital, print, and environmental design—ensuring a cohesive, elevated, and human-centered brand presence that resonates with dental labs and practitioners.