Formeta Dental is positioned as a premium yet accessible brand designed to elevate the entire dental 3D metal-printing experience through precision, domestic reliability, and flexible solutions—brought to life through a bold visual identity, a refined navy and red palette, geometric patterning, and a confident yet welcoming tone of voice, all aligned with its mission and its tagline, Formed to Transform

In my role as art director and designer, I defined this look and feel for the U.S. launch, creating the full identity system—from logo, usage, typography, and color strategy to applications across digital, print, and environmental design—ensuring a cohesive, elevated, and human-centered brand presence that resonates with dental labs and practitioners.