The client ask was to create a video for the Money 20/20 Conference in Las Vegas that highlights their new product features and solutions. This would reinforce their position as industry leaders, cut through the conference noise, and tell an inspiring and impactful story across their decentralized event presence.

We created a dynamic video that caught many eyes, generated major buzz and leads during the event. Plus the idea was immediately sold in to the client.

Team: Mike, Justin, Amber and Nolan
Shop: Envisionit

We created these delicious characters to help mom and kids get into the Halloween season and keep Rice Krispies top of mind in the morning and in the afternoon with dessert and snack ideas that they can have a spooky time making.

Team: Pam and Nolan
Shop: Leo Burnett
Illustrator: Nolan

How do we get mom to keep from Loops top of mind for breakfast? By creating banners that grab her attention with all eight arms and drive to a micro-site full of fun games.

Team: Debbie and Nolan
Shop: Leo Burnett

These spots for “Treat Them Well” were a double entondre for the type of product it is and a call to action we want the pet parent to take.

Team: Brendan, Rob, Karl and Nolan

Background: A huge purchase barrier in retail is that the consumers don't know what the product looks and tastes like because of the black packaging.

Idea: Against the strategy of the original launch, we got descriptive about what type of liquid was in our bottle and how it goes down, as well as feature a pint glass alongside our bottle for taste appeal to get past that barrier.

Result: Versus 2014 the brand saw a 5% increase in trial and sales

Team: Dan, Krishna, Tracy, Kristina and Nolan
Shop: Integer Group
Client: MolsonCoors

donation boot design. I’ve always wanted to do one of these!

Team: Bianca, Fran, Julie and Nolan

United Division Hatch Chile Program

The Ask: To inspire consumers to explore creative Hatch Chile recipe solutions and specifically produce purchase at United Division.

Idea: Created a unique and custom hatch chile main dish recipe inspired by Sol, Miller Lite, Revolver and Blue Moon brands to tie into the program.

Team: Heather, Stu, Lauren, Julie, Alma and Nolan
Shop: Arc Worldwide

There were a couple of problems to this project and below is how we solved for them:

Problem1: Courvoisier needed to elevate from being a Cognac with a dated heritage to one that challenges conventions becoming a modern symbol of luxury and success for a new generation of African American drinkers

Idea1: Blend brand intrinsics with premium/modern textures, shapes and essences that resonate with the African American drinker. And, we presented a few levels of what these could look like.

Problem 2: Create a standardized look for Chinese New Year packaging aligned with brand messaging that can be leveraged across multiple markets to connect with Chinese-American consumers in a culturally relevant gifting opportunity.

Idea2: Create a simple and premium design that tugs at the heartstrings of the consumer, utilizing gold patterns and textures that are associated with prosperity and familiar to the Chinese-American drinker.

Team: Alanna, Marie, Rob and Nolan

Team: Renee, Natasha and Nolan

Objective: Launch Coors Peak, bringing scale to the rapidly growing gluten free category. Develop the big idea and campaign idea along with the look & feel.

Idea: Elevate Your Beer. Introducing Coors Peak, the beer industry’s first credible, naturally gluten free beer that is truly great tasting.

Result: This product was tested in the Pacific Northwest region to guage it with people who really like their beer, to see if they should launch nationally. They are launching nationally and moreover, are launching flavor extentions.

Team: Krishna, John, Jacob, Tracy and Nolan
Shop: Integer
Client: MolsonCoors

Objective:
Increase trial of new Redd’s flavors and drive repeat purchase of existing flavors by 5%.
Idea:
Bump up the shopper engagement to the next level by daring them to Pick Different, all year long.
Result:
#1 Fastest Growing Brand in the Category
Biggest New Brand Launch in 10 Years
MillerCoors Ad of the Year
MillerCoors Profit Driver of the Year
MillerCoors Brand of the Year
Gold Metal Winner at Mercatus

Team: Krishna, Dan, Jacob, Jonathan, Tracy and Nolan
Shop: Integer

There was no Black Santa, until now.

Team: Andrew, Ken, Tony and Nolan

Objective:
Create a year-long activation platform to be leveraged with Alcon’s top five retail customers that would help build equity, enable scale across OTC portfolio, and demonstrate how the platform plays out during key promotional windows.
Idea:
Alcon is your solution for any eye situation.
Result:
We achieved our objective and more – Alcon got seven retailers to buy-in on the program. We created category “eyecons” as wayfinding devices in retail and made shopping for eyecare products easy. The result was a huge spike in sales and retailer demand for more products to stock their shelves.

Team: Shawn, Brad and Nolan

Objective:
Create the brand identity for The Studio School that includes: naming, tagline and logo.
Idea:
Position TSS as the next level of learning and take education to the next level.
Result:
They. Loved. Our. Work. We focused on achievement and play in positioning TSS. Achievement is given a nod through the idea of stairs and building blocks. Play and gaming through the use of the blocks, was inspired by games like Minecraft and Mario Bros. We hinted at the 7 Principles of Game-Like Learning through the use of the six different block colors and the black wordmark in the logomark. The tagline Next Level Learning hits on both achievement and play.

Objective: Raise money for Off The Street Club

Idea: A Ping Pong tournament between the ad agencies of Chicago that was such a smash that it became held annually.

Team: Damian and Nolan